SPORT AND ENTERTAINMENT BUSINESS SOLUTIONS

We provide Event Owners with expert knowledge and service to enable them to meet their strategic and financial goals
LEARN MORE

SPORTS DATABASE MANAGEMENT SOFTWARE

SMA's technology platform, OSM, offers a tailored database management solution to meet sporting organisations unique business rules
LEARN MORE

GOVERNMENT CONSULTING FOR MAJOR EVENTS

SMA identify, attract and develop events that provide economic, community, and branding benefits to our partnering areas
LEARN MORE

The fastest way to grow your ORGANISATION is with the leader in Sport and Entertainment 

CONTACT US

SMA is a leader in Sport and Event

Sports Marketing Australia (SMA) is a multifaceted, international company boasting partnerships with 62 Local Government Areas (Councils) and tourism organisations and in excess of 700 state/national sporting organisations as well as event promoters globally. We have the complete tool kit to help you achieve your strategic goals. SMA is one of Australia's leading, multi-discipline businesses in the events industry. Whether you need to grow and improve your existing events, upgrade your database management technology, or you require market leading research (which we offer through our consulting services) - SMA has the answers.

OUR SERVICES

Event Owners

SMA currently assists over 700 sporting organisations and promoters in taking the guesswork out of where they can achieve a quality outcome when scheduling locations to host their events.

Learn More

Local Government

SMA has long term contracts with 62 councils and regional tourism organisations throughout Australia and New Zealand. Our key objective is to build sport and events tourism opportunities in the regions we are contracted to. We are the only players in this space!

Learn More

Digital Content Solutions

Digital Epicentre empowers sporting organisations to take advantage of the new digital world. With this technology you will enhance member engagement, increase retention and drive participation through Epicentre’s digital content management technology and unique global broadcast platform.

Learn More

Sports management software

SMA's Omni Sports Management Software is one of the most sophisticated database management solutions on the market. Completely customised to suit your unique business rules, OSM is designed to ensure our clients achieve their goals.

Learn More

Strategic consulting

SMA's consultancy team has extensive experience at the senior end of the highly entrepreneurial events industry. SMA can provide the necessary strategic platform and help you with market leading research.

Learn More

WE ENGAGE WITH SOME TRULY
INSPIRING TALENTED AMAZING DYNAMIC PASSIONATE PROFESSIONAL
PEOPLE AND ORGANISATIONS

MEET SOME OF OUR CLIENTS

Sports Marketing Australia has been representing Global Action Sports and its related companies since 2005 and has assisted Global Action Sports to achieve positive commercial and planning outcomes when negotiating with Councils, Venues, Media, and Sponsors for our national touring products such as Nitro Circus Live, Crusty Demons, and Australia Super X

Andy EdwardsPresident, Nitro Circus Group

MTBA have now worked with Sport Marketing Australia for many years and on a number of very successful event opportunities. Our partnership with SMA has opened many new doors for event partners throughout Australia, helping us to promote and bringing the sport of Mountain Biking to a number of new locations and regions. The level of professionalism, and dedication shown by the SMA team is exceptional. MTBA would highly recommend engaging SMA services to support your next event.

Jo ParkerMountain Bike Australia

Greater Shepparton City Council has worked with Sports marketing Australia (SMA) over the past 9 years. During this time SMA has introduced the Council to a number of International, National and State bodies and associated events that have been hosted in Greater Shepparton. This has made a major impact on the local economy and has assisted in branding our city as a major regional sporting event destination. This may not have been possible without their support. Sports Marketing Australia work closely with Greater Shepparton City Council to continue to bring major events, which in turn helps build our brand and develop sports tourism in our region and we look forward to strengthening our relationship into the future.

Anthony NicolaciTeam Leader of Tourism and Major Events - Greater Shepparton City Council

To ensure the City of Orange was well positioned to secure a greater market share of major sporting events, in March 2008, Orange City Council engaged the services of nationally recognised sports marketing company, Sports Marketing Australia (SMA) to advise on a strategy to effectively promote the city's sporting organisations and facilities to governing bodies and event owners.Since that time, SMA has been negotiating with event owners on behalf of Council which has resulted in a significant and measurable increase in the number of major sporting events being secured for the City. Without question, these events would not have been conducted in Orange without the SMA major sporting event attraction program.Though the partnership with SMA, this program has enabled Council to build a genuine sports tourism industry in Orange which continues to provide significant economic and social benefits for the community.

Ben KeeganOrange City Council - Sport and Recreation Advisor

RECENT POSTS

1Oct

Innovation Ensures Cycling Success

While some event owners are nervous in the current climate of uncertainty, one sport has proven that success is possible through innovation and flexibility. General Manager of Sport at Cycling Australia, Kipp Kaufmann, has worked hard with his team and adapted the event offerings. The sport has held a number of virtual events, partnered with Esport platforms and launched events including the National Racing Series on Zwift, National Junior Racing Series on RGT and the Tour of Australia on FulGaz. Read more here: Cycling’s Event Success

1Oct

Youth Women's Football Qualifier Secured

Australia will host two AFC Youth women’s qualification tournaments in Australia in 2021 with one of the prestigious events to be held in Greater Shepparton in Victoria. The Football Federation Australia (FFA) has welcomed this decision by the Asian Football Confederation (AFC). The AFC granted Australia hosting rights for games in the AFC U20 Women’s Asian Cup 2022 Qualifiers Round 1. The Westfield Young Matildas will learn which Asian nations they will host when the official draw is held later this year. www.ffa.com.au

1Oct

Restrictions Eased For Events in QLD

The Queensland Government has released a new roadmap to the state's COVID Safe Future, outlining an easing of restrictions between now and the end of the year, which is great news for all outdoor events. Queensland is now at Stage Four, allowing increased outdoor numbers and standing while eating and drinking. The changes include outdoor events. Outdoor events up to 1,000 people can now follow the COVID Safe Events Checklist. Find more information out at www.covid19.qld.gov.au

1Oct

Penrith to Host Olympic Qualifier

The 2021 Australian Open Water Swimming Championship will return to the Sydney International Regatta Centre in Penrith for the first time in 10 years in January. This national competition forms a critical part of the men’s selection process for the 10km event at the Tokyo Olympic Games. This will be contested at the Olympic qualification event in Fukuoka. Selection for the World Junior Championship team to compete in the Seychelles will also be up for grabs in certain events.www.swimming.org.au

1Oct

City of Ipswich leading the way

The City of Ipswich is leading the way in recovery with the City Events Team working collaboratively with other organisations to find ways to fast-track the return to normal. The City has hosted several events since restrictions began to ease, successfully navigating through the COVID Safe Planning process. The City is about to launch a 6 week program of Christmas and NYE events, including managing 16,000 visitors through Christmas Wonderland. Full story: Ipswich Leading the Way

1Oct

Climb, Crawl, Jump & Swing on Gold Coast

Australia’s biggest obstacle racing event is coming to the GC in Nov, attracting thousands of racers, their family and friends while using the latest in Covid-19 safe practices and policies. For the first time, this signature three-day Trifecta weekend will be held outside Vic in Numinbah Valley. The event will attract around 5,000 participants of all ages & they are expected to stay an average of 3 nights, which could result in a direct spend of $4M for GC businesses. The event is held in partnership with Major Events Gold Coast. Learn more:www.spartanrace.com.au/en

1Jul

Mandurah Ready to Rebuild Economy

City Of Mandurah Mayor, Rhys Williams, has announced an innovative strategy which will welcome more events to the region, increase tourism and kickstart the economy. Through Restart Mandurah, the city is throwing open its doors to attract events which are planned using Covid-19 Safe Guidelines. The Council recently announced an historic $5million Restart Mandurah fund, with $2.8 million earmarked for a variety of initiatives including events and activations to attract visitors, promote Mandurah and encourage local spending. Read more here

1Jul

Larger Events Open Up in Queensland

Queensland Health has released its Framework for COVID Safe Events, as part of the Stage 3 easing of restrictions. The move has opened the door for Councils across the state to begin hosting events on a larger scale, with more competitors and slightly different rules. More events can be held from Stage 3, guided under a new addition to the COVID Safe Framework, called the Industry Framework for Covid Safe Events. The Industry Framework for COVID Safe Events was developed by the Queensland Tourism Industry Council and has been endorsed by Queensland Health.

1Jul

Dynamic Media Opportunities on TV

SMA is working with destinations Australia wide to gain more exposure in the domestic tourism market & curb the impact of Covid-19 travel restrictions. SMA’s Event Placement Team is presenting dynamic media opportunities such as Roads Less Travelled and Your Golf Show, offering a fresh way to promote local regions to the domestic tourism market, as the nation approaches a cautious recovery. SMA is partnering with LUX Media now to source destinations for Roads Less Travelled. This new, domestic tourism program features iconic road trips. Read more here

1March

Rebuilding Economies Together

Like the whole events industry, Sports Marketing Australia has been significantly impacted by Coronavirus. At this stage, we are pleased to hear that most events due to take place over the next few months, which are impacted by new Government restrictions, are looking to postpone, rather than cancelling. When this is over and restrictions are lifted, Government at all levels will be looking to stimulate local economies and attract tourism back to their regions. Events Tourism will be a very important part of this strategy for bounce back. Read more here

1March

Ocean Racing World Championships in Mandurah

The International Canoe Federation has announced that the City of Mandurah, in WA, has secured the hosting rights for the 2023 Ocean Racing World Championships. More than 450 of the world’s premier ocean racing athletes will gather in Mandurah for a week of paddling activities culminating in the World Championships in the Junior, Under 23, Open & Masters categories. The event will also stimulate local business and help cement Mandurah as a regional events capital. Visit: paddle.org.au

1March

Exposure with Epicentre.tv

Sporting organisations are adding value to their annual memberships by providing partners with access to their very own TV channel. Epicentre.tv gives members, event participants, friends, family and fans, access to live streamed events or on demand content. This means members and event participants can access their sport, or event, at any time from any devise. Epicentre,tv allows sporting organisations and event owners to commercialise broadcast content through subscriptions, pay per views, partner activations, sponsorship and advertising revenue. Visit: www.epicentre.tv/

1Jan

Cobram Barooga shows heaps of promise

SMA's MD was invited to speak at a meeting late last year with some VERY passionate Councillors and Council staff. SMA visited some of the regions sporting infrastructure and this area is an absolute gem. The region has fantastic infrastructure, bedding capacity within a wonderful location. The SMA team is eagerly awaiting the completion of the Capacity and Capability Assessment so they can open the event floodgates. www.visitvictoria.com

SMA has everything to help you achieve amazing outcomes for your events!

Contact Us!