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SPORT AND ENTERTAINMENT BUSINESS SOLUTIONS

We provide Event Owners with expert knowledge and service to enable them to meet their strategic and financial goals
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SPORTS DATABASE MANAGEMENT SOFTWARE

SMA's technology platform, OSM, offers a tailored database management solution to meet sporting organisations unique business rules
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GOVERNMENT CONSULTING FOR MAJOR EVENTS

SMA identify, attract and develop events that provide economic, community, and branding benefits to our partnering areas
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The fastest way to grow your ORGANISATION is with the leader in Sport and Entertainment 

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SMA is a leader in Sport and Event

Sports Marketing Australia (SMA) is a multifaceted, international company boasting partnerships with 62 Local Government Areas (Councils) and tourism organisations and in excess of 700 state/national sporting organisations as well as event promoters globally. We have the complete tool kit to help you achieve your strategic goals. SMA is one of Australia's leading, multi-discipline businesses in the events industry. Whether you need to grow and improve your existing events, upgrade your database management technology, or you require market leading research (which we offer through our consulting services) - SMA has the answers.

OUR SERVICES

Event Owners

SMAcurrently assists over 700 sporting organisations and promoters in taking the guesswork out of where they can achieve a quality outcome when scheduling locations to host their events.

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Local Government

SMAhas long term contracts with 62 councils and regional tourism organisations throughout Australia and New Zealand. Our key objective is to build sport and events tourism opportunities in the regions we are contracted to. We are the only players in this space!

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Grant Services

SMA’s specialist Grant Writing Programassists event owners and councils to capitalise on external funding and support available for events. The grant writing team have a particular focus on State and Federal funding and have been successful in securing in excess of $2.5 million for event owners over the past five years.

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Sports management software

SMA'sOmni Sports Management Software is one of the most sophisticated database management solutions on the market. Completely customised to suit your unique business rules, OSM is designed to ensure our clients achieve their goals.

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Strategic consulting

SMA'sconsultancy team has extensive experience at the senior end of the highly entrepreneurial events industry. SMA can provide the necessary strategic platform and help you with market leading research.

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WE ENGAGE WITH SOME TRULY
INSPIRING TALENTED AMAZING DYNAMIC PASSIONATE PROFESSIONAL
PEOPLE AND ORGANISATIONS

MEET SOME OF OUR CLIENTS

Sports Marketing Australia has been representing Global Action Sports and its related companies since 2005 and has assisted Global Action Sports to achieve positive commercial and planning outcomes when negotiating with Councils, Venues, Media, and Sponsors for our national touring products such as Nitro Circus Live, Crusty Demons, and Australia Super X

Andy EdwardsPresident, Nitro Circus Group

MTBA have now worked with Sport Marketing Australia for many years and on a number of very successful event opportunities. Our partnership with SMA has opened many new doors for event partners throughout Australia, helping us to promote and bringing the sport of Mountain Biking to a number of new locations and regions. The level of professionalism, and dedication shown by the SMA team is exceptional. MTBA would highly recommend engaging SMA services to support your next event.

Jo ParkerMountain Bike Australia

Greater Shepparton City Council has worked with Sports marketing Australia (SMA) over the past 9 years. During this time SMA has introduced the Council to a number of International, National and State bodies and associated events that have been hosted in Greater Shepparton. This has made a major impact on the local economy and has assisted in branding our city as a major regional sporting event destination. This may not have been possible without their support. Sports Marketing Australia work closely with Greater Shepparton City Council to continue to bring major events, which in turn helps build our brand and develop sports tourism in our region and we look forward to strengthening our relationship into the future.

Anthony NicolaciTeam Leader of Tourism and Major Events - Greater Shepparton City Council

To ensure the City of Orange was well positioned to secure a greater market share of major sporting events, in March 2008, Orange City Council engaged the services of nationally recognised sports marketing company, Sports Marketing Australia (SMA) to advise on a strategy to effectively promote the city's sporting organisations and facilities to governing bodies and event owners.Since that time, SMA has been negotiating with event owners on behalf of Council which has resulted in a significant and measurable increase in the number of major sporting events being secured for the City. Without question, these events would not have been conducted in Orange without the SMA major sporting event attraction program.Though the partnership with SMA, this program has enabled Council to build a genuine sports tourism industry in Orange which continues to provide significant economic and social benefits for the community.

Ben KeeganOrange City Council - Sport and Recreation Advisor

RECENT POSTS

2022AUTUMN

“ONE FROM THE HEART” A FREE CONCERT FOR LISMORE

Sports Marketing Australia (SMA) has helped launch ONE FROM THE HEART, a FREE concert for the people of the Lismore region. Some of the biggest names in Australian Music signed on to take part in this prestigious event in an effort to lift the spirits of the flood impacted Lismore community. This northeast NSW city was devastated on February 28 and again one month later, leaving thousands of people homeless. SMA assisted LISMORE CITY COUNCIL, Chugg Entertainment and Helium with planning for this event at Lismore Showgrounds on Sunday, 15 May starring a huge line up with The Buckleys, Darlinghurst, Paul Kelly and Dan Kelly, Daryl Braithwaite, Sheppard, Lime Cordiale, Jon Stevens and Lismore’s own, Grinspoon. The concert aims to lift the spirits of the Lismore community. To find out more visit youtu.be/vCVED0Zl1kc

2022AUTUMN

SMA Opens New QLD Office on Gold Coast

Sports Marketing Australia (SMA) has launched a new partnership with Rydges Gold Coast Airport which will be the host location for our new Queensland office. SMA selected Rydges Gold Coast Airport because of its outstanding facilities and the office will be used by staff to maintain the strong relationships with our partnering councils, tourism organisations and event owners in QLD. The opening provides opportunities to further cement SMA’s relationship with the City of Gold Coast, Major Events Gold Coast and the current and new destinations we partner with in QLD. SMA Director, Jason Sleeman, said being part of the City of Gold Coast Sport Supply Chain was significant and it was important to collaborate with businesses leveraging off the 2032 Olympics in Brisbane as momentum builds for this major event. To find out more visit www.rydges.com/accommodation/gold-coast-qld/gold-coast-airport/

2022AUTUMN

International Tennis a Big Hit in Bendigo & Latrobe

Two Victorian towns won the honour of launching the 2022 Summer of Tennis with crowds at the Bendigo and Traralgon Internationals. SMA’s discussions with Tennis Australia ultimately resulted in placing these events in City of Greater Bendigo and Latrobe City Councils as part of our Events Placement Program. Proving to be a major tourism drawcard, the event included the ATP Challenger tour as the ITF Women’s tour descended on regional Victoria for a solid week of world-class tennis in the lead up to the Australian Open. Travelling from all over the world, players competed at the Bendigo Regional Tennis Centre and Traralgon Tennis Association. Read more: www.tennis.com.au/news/2021/11/25/australian-summer-of-tennis-calendar-set-for-january/

2022AUTUMN

SMA Wins Crucial Grants for Multiple Regional Events

SMA’s specialist grant writing program has secured Government funding for several significant events being held across Australia, attracting large Covid-safe crowds and increasing regional tourism. The events include The Bay Games in Shoalhaven, the World Jousting Championships in Orange, the 2021 Australian MX Invitational and Monster Truck Madness in Nowra and the 2022 Huskission Triathlon, which all secured funding as part of the NSW Government’s $40 million Regional Events Acceleration Fund. Grants Writer and Event Support Specialist, Caitlin Sebbens, said the funding provided significant support for event owners and regions wanting more events based tourism. Find out more at: www.nsw.gov.au/regional-growth-fund/regional-events-acceleration-fund/