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SPORT AND ENTERTAINMENT BUSINESS SOLUTIONS

We provide Event Owners with expert knowledge and service to enable them to meet their strategic and financial goals
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SPORTS DATABASE MANAGEMENT SOFTWARE

SMA's technology platform, OSM, offers a tailored database management solution to meet sporting organisations unique business rules
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GOVERNMENT CONSULTING FOR MAJOR EVENTS

SMA identify, attract and develop events that provide economic, community, and branding benefits to our partnering areas
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The fastest way to grow your ORGANISATION is with the leader in Sport and Entertainment 

SMA is a leader in Sport and Event

Sports Marketing Australia (SMA) is a multifaceted, international company boasting partnerships with 62 Local Government Areas (Councils) and tourism organisations and in excess of 700 state/national sporting organisations as well as event promoters globally. We have the complete tool kit to help you achieve your strategic goals. SMA is one of Australia's leading, multi-discipline businesses in the events industry. Whether you need to grow and improve your existing events, upgrade your database management technology, or you require market leading research (which we offer through our consulting services) - SMA has the answers.

OUR SERVICES

Event Owners

SMA currently assists over 700 sporting organisations and promoters in taking the guesswork out of where they can achieve a quality outcome when scheduling locations to host their events.

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Local Government

SMA has long term contracts with 62 councils and regional tourism organisations throughout Australia and New Zealand. Our key objective is to build sport and events tourism opportunities in the regions we are contracted to. We are the only players in this space!

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Digital Content Solutions

Digital Epicentre empowers sporting organisations to take advantage of the new digital world. With this technology you will enhance member engagement, increase retention and drive participation through Epicentre’s digital content management technology and unique global broadcast platform.

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Sports management software

SMA's Omni Sports Management Software is one of the most sophisticated database management solutions on the market. Completely customised to suit your unique business rules, OSM is designed to ensure our clients achieve their goals.

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Strategic consulting

SMA's consultancy team has extensive experience at the senior end of the highly entrepreneurial events industry. SMA can provide the necessary strategic platform and help you with market leading research.

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INSPIRING TALENTED AMAZING DYNAMIC PASSIONATE PROFESSIONAL
PEOPLE AND ORGANISATIONS

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RECENT POSTS

2022AUTUMN

“ONE FROM THE HEART” A FREE CONCERT FOR LISMORE

Sports Marketing Australia (SMA) has helped launch ONE FROM THE HEART, a FREE concert for the people of the Lismore region. Some of the biggest names in Australian Music signed on to take part in this prestigious event in an effort to lift the spirits of the flood impacted Lismore community. This northeast NSW city was devastated on February 28 and again one month later, leaving thousands of people homeless. SMA assisted LISMORE CITY COUNCIL, Chugg Entertainment and Helium with planning for this event at Lismore Showgrounds on Sunday, 15 May starring a huge line up with The Buckleys, Darlinghurst, Paul Kelly and Dan Kelly, Daryl Braithwaite, Sheppard, Lime Cordiale, Jon Stevens and Lismore’s own, Grinspoon. The concert aims to lift the spirits of the Lismore community. To find out more visit youtu.be/vCVED0Zl1kc

2022AUTUMN

SMA Opens New QLD Office on Gold Coast

Sports Marketing Australia (SMA) has launched a new partnership with Rydges Gold Coast Airport which will be the host location for our new Queensland office. SMA selected Rydges Gold Coast Airport because of its outstanding facilities and the office will be used by staff to maintain the strong relationships with our partnering councils, tourism organisations and event owners in QLD. The opening provides opportunities to further cement SMA’s relationship with the City of Gold Coast, Major Events Gold Coast and the current and new destinations we partner with in QLD. SMA Director, Jason Sleeman, said being part of the City of Gold Coast Sport Supply Chain was significant and it was important to collaborate with businesses leveraging off the 2032 Olympics in Brisbane as momentum builds for this major event. To find out more visit www.rydges.com/accommodation/gold-coast-qld/gold-coast-airport/

2022AUTUMN

International Tennis a Big Hit in Bendigo & Latrobe

Two Victorian towns won the honour of launching the 2022 Summer of Tennis with crowds at the Bendigo and Traralgon Internationals. SMA’s discussions with Tennis Australia ultimately resulted in placing these events in City of Greater Bendigo and Latrobe City Councils as part of our Events Placement Program. Proving to be a major tourism drawcard, the event included the ATP Challenger tour as the ITF Women’s tour descended on regional Victoria for a solid week of world-class tennis in the lead up to the Australian Open. Travelling from all over the world, players competed at the Bendigo Regional Tennis Centre and Traralgon Tennis Association. Read more: www.tennis.com.au/news/2021/11/25/australian-summer-of-tennis-calendar-set-for-january/

2022AUTUMN

SMA Wins Crucial Grants for Multiple Regional Events

SMA’s specialist grant writing program has secured Government funding for several significant events being held across Australia, attracting large Covid-safe crowds and increasing regional tourism. The events include The Bay Games in Shoalhaven, the World Jousting Championships in Orange, the 2021 Australian MX Invitational and Monster Truck Madness in Nowra and the 2022 Huskission Triathlon, which all secured funding as part of the NSW Government’s $40 million Regional Events Acceleration Fund. Grants Writer and Event Support Specialist, Caitlin Sebbens, said the funding provided significant support for event owners and regions wanting more events based tourism. Find out more at: www.nsw.gov.au/regional-growth-fund/regional-events-acceleration-fund/