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SPORT AND ENTERTAINMENT BUSINESS SOLUTIONS

We provide Event Owners with expert knowledge and service to enable them to meet their strategic and financial goals
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SPORTS DATABASE MANAGEMENT SOFTWARE

SMA's technology platform, OSM, offers a tailored database management solution to meet sporting organisations unique business rules
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GOVERNMENT CONSULTING FOR MAJOR EVENTS

SMA identify, attract and develop events that provide economic, community, and branding benefits to our partnering areas
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The fastest way to grow your ORGANISATION is with the leader in Sport and Entertainment 

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SMA is a leader in Sport and Event

Sports Marketing Australia (SMA) is a multifaceted, international company boasting partnerships with 62 Local Government Areas (Councils) and tourism organisations and in excess of 700 state/national sporting organisations as well as event promoters globally. We have the complete tool kit to help you achieve your strategic goals. SMA is one of Australia's leading, multi-discipline businesses in the events industry. Whether you need to grow and improve your existing events, upgrade your database management technology, or you require market leading research (which we offer through our consulting services) - SMA has the answers.

OUR SERVICES

Event Owners

SMAcurrently assists over 700 sporting organisations and promoters in taking the guesswork out of where they can achieve a quality outcome when scheduling locations to host their events.

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Local Government

SMAhas long term contracts with 62 councils and regional tourism organisations throughout Australia and New Zealand. Our key objective is to build sport and events tourism opportunities in the regions we are contracted to. We are the only players in this space!

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Grant Services

SMA’s specialist Grant Writing Programassists event owners and councils to capitalise on external funding and support available for events. The grant writing team have a particular focus on State and Federal funding and have been successful in securing in excess of $2.5 million for event owners over the past five years.

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Sports Management Software

SMA'sOmni Sports Management Software is one of the most sophisticated database management solutions on the market. Completely customised to suit your unique business rules, OSM is designed to ensure our clients achieve their goals.

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Strategic Consulting

SMA'sconsultancy team has extensive experience at the senior end of the highly entrepreneurial events industry. SMA can provide the necessary strategic platform and help you with market leading research.

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WE ENGAGE WITH SOME TRULY
INSPIRING TALENTED AMAZING DYNAMIC PASSIONATE PROFESSIONAL
PEOPLE AND ORGANISATIONS

MEET SOME OF OUR CLIENTS

Sports Marketing Australia has been representing Global Action Sports and its related companies since 2005 and has assisted Global Action Sports to achieve positive commercial and planning outcomes when negotiating with Councils, Venues, Media, and Sponsors for our national touring products such as Nitro Circus Live, Crusty Demons, and Australia Super X

Andy EdwardsPresident, Nitro Circus Group

MTBA have now worked with Sport Marketing Australia for many years and on a number of very successful event opportunities. Our partnership with SMA has opened many new doors for event partners throughout Australia, helping us to promote and bringing the sport of Mountain Biking to a number of new locations and regions. The level of professionalism, and dedication shown by the SMA team is exceptional. MTBA would highly recommend engaging SMA services to support your next event.

Jo ParkerMountain Bike Australia

Greater Shepparton City Council has worked with Sports marketing Australia (SMA) over the past 9 years. During this time SMA has introduced the Council to a number of International, National and State bodies and associated events that have been hosted in Greater Shepparton. This has made a major impact on the local economy and has assisted in branding our city as a major regional sporting event destination. This may not have been possible without their support. Sports Marketing Australia work closely with Greater Shepparton City Council to continue to bring major events, which in turn helps build our brand and develop sports tourism in our region and we look forward to strengthening our relationship into the future.

Anthony NicolaciTeam Leader of Tourism and Major Events - Greater Shepparton City Council

To ensure the City of Orange was well positioned to secure a greater market share of major sporting events, in March 2008, Orange City Council engaged the services of nationally recognised sports marketing company, Sports Marketing Australia (SMA) to advise on a strategy to effectively promote the city's sporting organisations and facilities to governing bodies and event owners.Since that time, SMA has been negotiating with event owners on behalf of Council which has resulted in a significant and measurable increase in the number of major sporting events being secured for the City. Without question, these events would not have been conducted in Orange without the SMA major sporting event attraction program.Though the partnership with SMA, this program has enabled Council to build a genuine sports tourism industry in Orange which continues to provide significant economic and social benefits for the community.

Ben KeeganOrange City Council - Sport and Recreation Advisor

RECENT POSTS


2022WINTER

World's Biggest Action Sports Event On Sale

The Nitro World Games will be held in Brisbane in October drawing elite athletes from across the globe to Suncorp Stadium. The best in FMX, BMX, skateboarding and scooter will battle for championship honours with record-breaking attempts. Nitro World Games Brisbane is produced by Nitro Circus in partnership with Tourism and Events Queensland and the Brisbane Economic Development Agency and SMA is proud to be working on this event in a coordination role. Grab your tickets here: premier.ticketek.com.au

2022WINTER

Assessment Reviews Pinpoint Best Destinations

SMA is producing Capacity & Capability Assessment Reviews for our clients as an important diagnostic process to help identify the best locations for hundreds of events across Australia and New Zealand. The reviews showcase each region’s key attributes and provide accurate, updated data on what makes each area a drawcard events destination. Assessment Reviews become a crucial analysis tool for the SMA Events Placement Team. Get on board. Contact your SMA Account Managers Dave Szumowski, on 0460 630 438 or our Partnerships Manager, Steffan Jurd, on 0414 953 332.

2022WINTER

Logan Metro Hosts State Gymnastics Championships

Well done City of Logan. Logan is hosting the 2022, 2023 and 2024 Combined Gymnastics State Championships (Rhythmic, Aerobatic, Acrobatic, Trampolining & Gymfest) as well as the 2022, 2023 and 2024 Senior State Championships (Rhythmic, Aerobatic & Trampolining) providing a huge economic gain of more than $1.3 million for the region. SMA worked with Gymnastics Qld to secure Logan Metro as the venue for the multi participation events. The various State Championships attract the best of elite level athletes from across multiple disciplines. Talk to our Partnerships Manager, Steffan Jurd, on 0414 953 332.

2022WINTER

City Slam Skateboarding Festival in Gladstone

Gladstone Council recently hosted a new City Slam Skateboarding Festival attracting skaters from around Queensland to their Bray Park Skate Park. The festival was held over two days with regional competitions, social skate games, workshops and clinics, as well as community engagement. Held at Boyne Island, the event attracted more than 100 competitors with strong support from the skating community in Gladstone. The event aims to encourage participation by the wider community so that skateparks can be utilised to their full potential. Find out more at: australianskateboarding.com/events/gladstone-city-slam/