We utilise our strategic relationships, market knowledge and our professional team to help you create amazing Events
Sports Marketing Australia (SMA) has long term contracts with 61 Local Government Areas (LGAs) throughout Australia. Our objective is to grow and develop Sports and Events Tourism as a dynamic industry for all of our partnering Councils. Each of these LGAs are highly motivated to attract events to their region and are prepared to provide incentives in the form of commercial and logistical support. Our local government partners are looking to host events that provide real economic, community and branding benefits within their regions. The result is a "Win - Win" scenario for both sporting organisations, the LGAs, their business communities and wider communities.
SMA's strategic method used in identifying the most suitable regions to host our events has been invaluable. Acting as the conduit between the regional centre and our organisation streamlines the process and ensures that all stakeholders achieve the outcomes they desire.
Brian Thorburn PGA
The Australian Rugby Union 7s program has worked with Sports Marketing Australia (SMA) to assist in placing key national events and high performance camps into Regional areas. SMA have utilised their strong relationships with local regional councils in developing opportunities to host our Men’s and Women’s 7s teams. The SMA team have done a great job in fostering relationships with the Councils. The players and staff enjoy getting out into the local communities and growing the game
Scott BowenAustralian Rugby Union Ltd
SMA's partnering Councils provide commercial and/or logistical support for every event delivered through our program. With key contacts and processes already in place, acquiring Council funding and support is quick and easy. Funding is calculated based on SMA's 18 years of experience in valuing events.
There is no cost for event owners to use SMA's services when events are conducted in our partnering areas. We don't charge you anything to tap into our vast experience and knowledge. Arrange a free consultation with our professional Event Management Team anytime!
With 61 regions to choose from there are plenty of options available to host your events. We understand which regions have the capacity and capability to host your events based on our detailed assessment process. Our program will connect you with the right people in the right region to help grow your event.
Our expert team will compare available host locations from our 61 partnering Councils, negotiate great benefits and manage the paperwork on your behalf. SMA's team are here to make the process of finding the right location to host your event as simple and as straightforward as possible.
The Local Government Areas (Councils) with which Sports Marketing Australia partner must meet a number of key criteria including:
SMA's partnering Local Government Areas (LGAs) or Councils are prepared to provide incentives in the form of funding and other Value In Kind (VIK) support to encourage event owners to bring events to their regions. With 18 years experience, we find innovative ways to give you the best outcome for your event. Your account manager from the Events Management Team, will walk you through the huge range of options and benefits available - helping you compare and ultimately choose the most suitable host location.
Funding is based on the economic, branding and community benefits that your event brings to our partnering regions. In 2016 our program delivered just over $3 million in funding to sporting organisations.
VIK support varies from council to council but could include: - Free venue hire if the venue is Council owned and managed - Temporary infrastructure - Council services i.e. rubbish removal, traffic management etc.
Because Councils have a vested interest in seeing a successful outcome for your event, it receives maximum media and marketing exposure locally and regionally. This, in turn, will help grow your event and the footprint of the sport locally.
Councils have a wealth of local knowledge and they can give you friendly advice on where to stay, what to do and help book your accommodation and activities while competitors are staying in the area.