SMA News

All the latest news, insights and features in the world of Sports Marketing Australia with a focus on events, sports technology, marketing and much more.

Subscribe to our mailing list
 
 
Project Image

TAG20 Oceania Heritage Cup in Bendigo

May 2021

The 2021 Tag20 Oceania Heritage Cup will be held in Bendigo in November attracting international and interstate teams, as well as a large number of support crew.

The Tag20 Oceania Heritage Cup will be conducted over three days and is a pathway event to the Indigenous Heritage Shield, The Anzac Cup and the Nations Cup.

Tag20 is an emerging new sport that has a large and expanding following. The game is a cross between Rugby 7s, Rugby League and Touch Football and was established in NZ. The skills performed in Tag20 are similar to those in rugby codes, with the major difference being the tag replaces the impact of a tackle, creating a fun game which enhances quality of life through fitness and fun.

The proposed direct economic impact of this event would be $2,194,500. The City of Greater Bendigo Tourism and Major Events Manager, Terry Karamaloudis, said the City was very pleased to host the Tag20 Oceania Heritage Cup in Bendigo for the first time. “We are proud to host the Tag20 Oceania Heritage Cup and look forward to welcoming all the event participants to Greater Bendigo,” Mr Karamaloudis said.

“Bendigo has a great reputation for hosting high quality sporting and cultural events and will be working closely with event organisers to ensure a successful event. We have a great variety of accommodation, restaurants, cafes, retail stores, parks and attractions to ensure all our visitors have a fantastic experience while they are here.”

The scheduling of the event is designed in a way to retain all competitors for the duration of the competition and this will see in excess of 1,400 people travelling into Bendigo for the Cup. This event is considered an important tourism activity and it will have a positive impact on the local economy with a significant boost to the region.

SMA Business Development Manager, Steffan Jurd, said the Oceania Heritage Cup would attract large participant numbers, with the vast majority visiting from outside the region, including interstate visitors from across the country and international visitors from the South Pacific Islands.

To place events like this to your region, talk to Steffan Jurd on 0414 953 332.

Project Image

GIANTS Netball Stars Visit Orange & Bendigo

April 2021

Known for its great food and wine, stunning landscapes and fascinating history, the NSW City of Orange recently hosted a three day visit by The GIANTS Netball squad as part of the count down for the 2021 season.

Headlining the activities was a pre-season match between The GIANTS and the Adelaide Thunderbirds. This was the first time fans in NSW had the chance to see their team live in action since the final round of the 2019 season.

SMA has placed two Giants pre-season matches this year. In addition to the match and community engagement activities in Orange, The GIANTS also played against Collingwood Magpies in Bendigo from 16 - 17 April.

While in Orange, the team spent time in the community, including an extremely popular coaching clinic with local netballers and coaches. The GIANTS Head Coach, Julie Fitzgerald, was excited by the opportunities which trips like this provide.

“This trip not only provides us the opportunity to test ourselves against another super Netball side, but hopefully expose GIANTS and elite netball to fans outside of the metropolitan area,” the coach said.

The GIANTS Netball Executive General Manager, Tim Underwood, said it was a fantastic opportunity to showcase the club and the sport to people in regional New South Wales. “It is a chance for us to visit a really strong netball region where one of our own GIANTS Training Partner’s Annie Miller started her career and inspire young netballers to also want to be a GIANT."

Orange Mayor, Reg Kidd, was thrilled to host The GIANTS for their per-season fixture. “Netball is one of our City’s highest participation sports and hosting The GIANTS and Adelaide Thunderbirds was a wonderful promotion for the sport and a great opportunity for local netball players and fans to see their favourite professional players in the flesh,” he said.

If you would like to host events like this in your region, speak to the team at SMA. Call Steffan Jurd on 0414 953 332.

Project Image

Superbike Championships Come to Goulburn

April 2021

The Australian Superbike Championship (ASBK) was held at Wakefield Park Raceway in Goulburn this month, attracting spectators and racing enthusiasts from across the country.

The event was expected to inject more than $1.425 million tourism dollars into the local economy with accommodation, meals and other activities.

The Australian Superbike Championship (ASBK) is the pinnacle of Motorcycle Road Racing in Australia and is regarded as the international breeding ground for Australian road racing talent.

The ASBK championship was developed not only to showcase the premier category, the Australian Superbikes, but also boasts a number of tiered development classes that include the Australian Supersport, Supersport300 and Oceania Junior Cup, as well as a Single Make class offering the perfect grassroots feeder program for young talent.

Motorcycling Australia’s Operations Director, Martin Port, said the ASBK Championship, was a step on the road to success in MotoGP, WSBK, World Endurance and the Asian Championships.

The event was held from April 16-18 and attracted around 800 event participants (riders, support crews, race officials) and around 5,000 spectators to Goulburn.

“More than 4000 racing and recreational events are permitted each year and operated by our volunteer officials which number over 5000 and this event is one of the highlights on the calendar,” Martin said. “It is crucial to ensure that ASBK continues to develop the next Aussie world champions.”

To host exciting superbike events like this, contact our Business Development Manager, Steffan Jurd, on 0414 953 332.

Project Image

SMA Welcomes Dave Szumowski to the TEAM

March 2021

Sports Marketing Australia would like to welcome Dave Szumowski to the SMA team as our new Business Development Manager.

Dave has a Master of International Sport Management and has more than 16 years of experience as a sport business professional ranging from local to state and international sports organisations.

Given the opportunity, Dave loves to travel and spent a number of years working overseas, including his role as the National Cricket Coach of France. Other career highlights have included working for the International Cricket Council as the Global Participation Manager in Dubai, driving growth to support 104 national sporting organisations worldwide.

Locally Dave has worked with Cricket NSW as the North Coast Regional Development Manager before taking on a senior role of Development Leader for Australian Cricket’s Northern NSW region.

He believes in the power of sport to connect people and positively change lives and is looking forward to using his professional skills to attract more events into destinations across Australia to boost local communities.

Dave is responsible for building relationships and account managing Victorian-based event owners within SMA and can be contacted on 0460 630 438 or dave@sportsmarketing.com.au.

Project Image

SMA Expands Into NZ's Hawke's Bay & Palmerston North

December 2020

Despite the challenges of 2020, Sports Marketing Australia (SMA) has successfully launched the dynamic Events Placement Program into New Zealand, forming new partnerships with a number of exciting destinations.

This expansion allows fresh opportunities for Australian event owners, promoters and broadcasters to reach a wider, highly motivated market across the Tasman.

SMA has signed contracts with Hawke’s Bay Tourism and Palmerston North City Council and discussions are progressing with several additional regions in New Zealand which we hope to bring on board in the new year. Events have been confirmed for 2021 and Australian event owners are eager to progress.

Hawke’s Bay Tourism is located a 2.5 hour drive from Wellington International Airport and the destination is the perfect host location for your next event. The region is known for its great food and wine, outstanding architecture and magnificent landscapes, beaches and coastline.

The Palmerston North region is an emerging destination for leisure tourism and is popular for its walking, hiking, cycling, mountain biking, golfing and active adventure experiences, as well as its strong arts and culture scene. The region is home to Central Energy Trust Arena which is a unique 180,000 square metre recreation facility with a mixture of indoor and outdoor event spaces.

“With the COVID travel bubble with New Zealand opening up and ongoing uncertainty around international travel into Europe and the USA, now is the perfect time to launch the Events Placement Program into New Zealand, “ SMA Director, Craig Gibson, said.

Call now to discuss the potential. Talk to our National Events Manager, Jason Sleeman, on 0401 359 537.

Photo: The COVID travel bubble is opening up and there are some exciting event placement opportunities in New Zealand in destinations like Palmerston North and Hawke's Bay.

Project Image

Swim Bike Run Launches in Australia

December 2020

Swim Bike Run (SBR) Weekend has launched in Australia partnering with SMA to take the event to destinations across the country.

SMA has secured SBR events for the Gold Coast and Port Stephens in 2021 with other locations in WA and VIC for 2022 to be announced soon. The success is based on the inclusivity factor of this festival style event, attracting everyone from the pro athlete to a first time 5K novice.

The events are spread across 3 days. Friday – 3.8km Swim, Saturday - 180km Bike, Sunday - 42km Run - all the way down to short distances for kids and beginners. The appeal for Councils and Tourism Organisations is that, unlike traditional events hosted over one day, this brand keeps participants in the region for longer, allowing a greater economic impact for the destination.

The event will appeal not only to Triathletes but also to runners, cyclists and swimmers who want to participate in an individual discipline. This opens up the event to a broader base for marketing.

The SBR brand in Australia will be launched by two of Australia’s premier multisport promoters, Elite Energy and The Event Crew, who will pool resources and databases to ensure the brand is a success.

The Event Crew Director, Brendon Downey, said he can't wait to welcome athletes to the Gold Coast and show off the best the region has to offer.

SMA National Events Manager, Jason Sleeman, said SBR was a great destination event as it attracted lots of participants, including families and most competitors stayed in the host region for 3 nights.

If your region is interested in hosting similar multi-day and multi-sport events, talk to the SMA Events Placement Team. Call 02 6652 1112.

Photo: Swim Bike Run launches on the Gold Coast and Port Stephens in 2021.

Project Image

Gold Coast the Sporting & Events Capital in Australia

December 2020

SMA has signed a new agreement with City of Gold Coast Business, Trade and Investment as part of a strategy designed to attract elite sports training camps, exhibition matches and conferences to the region.

City of Gold Coast Mayor, Tom Tate, said the Gold Coast was rapidly evolving as a place for teams and athletes to train, learn and compete.

 

"We have world-class facilities and are a safe and welcoming city," he said. "This agreement expands on opportunities to attract more national and international sports to the Gold Coast.”

SMA Business Development Manager, Peta Howard, said the innovation was an exciting direction in terms of SMA’s relationship with the Gold Coast and highlighted the city’s desire to be Australia’s sports and events capital.

 

“It widens up the scope of opportunities that the SMA team can target for the Gold Coast,” Peta said. “This new agreement, in addition to the existing agreement with Major Events Gold Coast, will ensure that we have a broad portfolio of major event and sporting opportunities locked in."

It is expected that the initiative will see more than 30 camps, exhibition matches and sports conferences attracted into the area annually and this will have a significant economic impact, as well as strengthening the City of Gold Coast’s supply chain with local businesses.

If you are an event owner considering the Gold Coast as a host destination, get in touch with Peta Howard on 0408 582 011 or Jason Sleeman on 0401 359 537.

Photo: The Gold Coast is moving forward as the nation's premier sporting and events capital with big plans for 2021.

Project Image

Mandurah to Host 2021 Action Sports Games

December 2020

The Action Sports Games (ASG), presented by Drug Aware, will return to the City of Mandurah in Western Australia in 2021.

Combining wakeboarding, freestyle motocross, skateboarding, BMX and scooter, this popular event will attract some of Australia’s best action sports stars to Mandurah to compete for $20,000 in cash and prizes.

The wakeboarding competition will be held on Mandjar Bay and given that there are no COVID border restrictions, many world class wakeboarders have indicated that they are keen to compete.

ASG Event Director, Tim Thirsk, said he was fortunate to have access to funding through the Tourism WA Regional Events Scheme, Drug Aware through Healthway and the City of Mandurah to keep the event on track.

“I am really happy that we’ll be back on the Western Foreshore as it is the perfect location, in fact one of the best locations, for the Action Sports Games,” he said.

Tim said as part of the event on April 10, the new world class Mandurah Skate Park would host a major Skateboard, BMX and Scooter competition with over 120 competitors from all over WA competing for over $5000 in cash and prizes. Mandjar Bay will then come alive on April 11 with the Freestyle Moto X exhibition and the national wakeboard tournament, the Summer Food Truck Festival and DJ's.

Mandurah Mayor, Rhys Williams, said the region was really looking forward to hosting the Action Sports Games in a COVID-safe way. “It’s been a popular and exciting highlight of our events calendar in previous years,” Mayor Williams said.

Bring your destination to life. Talk to the SMA Events Placement Team on 02 6652 1112 and see what is on offer.

Photo: ASG returns to the City of Mandurah with wakeboarding, freestyle motocross, skateboarding, BMX and scooter next year.

Project Image

AusCycling National Masters Event Success

December 2020

The 2020 Masters RoadNats rolled into the Gold Coast last week with Australia's best masters cyclists battling it out for the coveted national champions' jerseys during an exciting championship event.

Held from 9-12 December this was one of the first races since the launch of AusCycling, the new amalgamation of Cycling Australia, BMX Australia and Mountain Bike Australia.

Sixty-eight races were held across the competition which started with the Time Trial in the Tallebudgera Valley, before riders encountered head winds and searing heat on Thursday as part of the Criterium racing at Luke Harrop Memorial Criterium Centre and rounding it out with a windy, wet road race at Guanaba.

Top performers included Matthew Lambert in the Masters Men 1, Peter Gwynne who won Champion of Champions and Alana Forster, in the Masters Women 1.

“We extend our genuine appreciation to the Gold Coast for hosting this championships,” said AusCycling Acting Joint CEO, Steve Drake. He described the event as action packed.

Major Events Gold Coast CEO, Jan McCormick, praised the organisers and riders. “Well done to the cyclists who competed over the three days and a big congratulations to the organisers for delivering the highly successful event,” she said.

SMA was thrilled to partner with NX Sports, AusCycling and Major Events Gold Coast to secure this fast paced event in Queensland. To attract high participation championships like this, contact SMA’s National Events Manager, Jason Sleeman, on 0401 359 537.

Photo: 68 races were held for this exciting AusCycling event on the Gold Coast.

Project Image

Merry Christmas to all...

December 2020

As we wave an enthusiastic farewell to 2020, we have come to realise that this year taught us all some big lessons about strength, resilience and hope.

Now things are improving. This month there was some great international news with a successful COVID-19 vaccine becoming available, Australian borders have reopened and restrictions are lifting in the events space.

At SMA we are really looking forward to 2021 with a calendar jam packed with events. We can’t wait to get back into the office in January to continue working with you, our wonderful destinations, tourism organisations and event owners.

Have a safe and merry Christmas everyone as we welcome a fantastic NEW Year.

Photo: Kicked to the kerb! Time to say goodbye 2020.

Project Image

Flexibility & Innovation Ensure Cycling Event Success

October 2020

While some event owners are nervous about staging events in the current climate of uncertainty, one sport has proven that success is possible through innovation and flexibility.

General Manager of Sport at Cycling Australia, Kipp Kaufmann, has been working hard with his team to devise new strategies and procedures to get things moving again with safety as the key priority.

“It is currently a dynamic environment which requires both flexibility and adaptability when looking at how the event might traditionally be delivered,“ Kipp told Sports Marketing Australia.

“A number of government agencies have developed amazing resources to help ensure that events are COVID safe. In this environment, it is important that you expect that things will change and the event will need to be adaptable. Working with the relevant state authorities and learning from other events is the best way to ensure that you deliver a COVID safe event that is also enjoyed by all participants.”

Cycling Australia adapted its event offerings, both during and post COVID-19 event restrictions which enabled continued operations and participation. The sport held a number of virtual events to replace some of the normal national events and programs. These initiatives were a success and involved cutting edge technology partnerships.

Cycling Australia has adapted very quickly and partnered with a number of Esport platforms and launched events including the National Racing Series on Zwift, National Junior Racing Series on RGT and the Tour of Australia on FulGaz.

“We've also developed unique offerings in track cycling to have real-time, virtual events, where states are able to compete against one another from their home state, " Kipp added. "Performances take into consideration the environmental factors of each velodrome and this has been an exciting innovation."

Call SMA on 02 6652 1112. Read the full story at: Flexibility and Innovation Allow Cycling’s Event Success

Project Image

Ipswich Leads the Way in Events Recovery

October 2020

The City of Ipswich is leading the way in Queensland when it comes to recovery with the council’s City Events Team working collaboratively with other groups to find new ways to fast-track a return to normal.

The City of Ipswich has hosted several events since restrictions began to ease over the past two months and the City Events Team has learnt to navigate its way safely through the rigid COVID Safe Planning process.

City Events Manager for the Community, Cultural and Economic Development Department, Jo Jordan, said her team was initially overwhelmed by the Industry Framework for COVID Safe Events in QLD. So, they made a strategic decision to ease back, starting off with indoor events like Citizenship Ceremonies and then hosting smaller events operating under industry plans and the COVID Safe Event checklist (under 500).

She said initially, the requirements around contact tracing, physical distancing, cleaning and signage felt daunting. “But as the team’s confidence has grown, we have tackled more complex events and last month successfully delivered the city’s first Street Art Festival across nine locations,” Jo said.

“We are now about to consolidate everything we have learnt over the past few months to tackle a six-week program of Christmas and NYE events across the region, including managing 16,000 visitors through our nightly Christmas Wonderland.”

Jo said the best approach was a staged return, allowing her team to build their confidence. She said after each event, the understanding and approach to COVID safe delivery and documentation improved.

Jo's team designed an initial workshop series which included topics like grant funding, sponsorship, and marketing for events during and post COVID. They also ran a clever two-part series on Event Manager’s responsibilities and the development of a best practice Event Management Plan. The City Events Team has also undertaken numerous one-on-one sessions on COVID Safe event adaption and held a forum with QLD Health to reinforce the key principles of the framework and to bust any myths!

Read the full story at: Ipswich Leading the Way in Events Recovery

To find out how your region can boost its recovery and host events, contact SMA’s Business Development Manager, Peta Howard, on 0408 582 011.

Project Image

Racers to Climb, Crawl, Jump & Swing on Gold Coast

October 2020

For the first time in Spartan Australia & New Zealand history, this signature three-day Trifecta weekend will be held outside Victoria, in the picturesque Numinbah Valley.

The event will attract around 5,000 participants of all ages and they are expected to stay an average of 3 nights, which could result in a direct spend of close to $4 million for Gold Coast businesses.

City of Gold Coast Mayor, Tom Tate, said Spartan obstacle races were well known around the globe for their toughness, which is why Gold Coasters would embrace the spirit of this exciting event.

“It’s great to see another event choosing the Gold Coast during these tough times, testament to the fact we are a safe destination that also ticks all the boxes needed to host major events,” the Mayor said.

Held in partnership with Major Events Gold Coast (MEGC), the hinterland venue will be transformed into multiple obstacle courses, providing participants with the chance to climb, crawl, jump, and swing over, under, and through world class obstacles, solo or in a team.

CEO Major Events Gold Coast, Jan McCormick, said she was delighted that Spartan was bringing the event to the Gold Coast in 2020, giving their loyal tribe of participants the chance to challenge themselves in the exceptionally beautiful setting of the Numinbah Valley.

Sports Marketing Australia’s National Events Manager, Jason Sleeman, said the event proved what could be achieved while following all relevant Covid-19 safety requirements.

“Our Event Attraction Program moved from Gold Coast City Council to Major Events Gold Coast (MEGC) this financial year and it demonstrates what is possible, even in challenging times,” he said. “We are really excited to be working with MEGC.”

The Spartan Gold Coast Trifecta Weekend, held from the 27-29th November, 2020 will host ten race types ranging from 5km with 20 obstacles, to 50km with 60 obstacles, offering something for everyone including children, fitness fanatics or those looking to get out and just have fun.

To learn more, head to www.spartanrace.com.au/en

Project Image

Restrictions Eased Again for Outdoor Events in QLD

October 2020

The Queensland Government has released a new roadmap to the state's COVID Safe Future, outlining an easing of restrictions between now and the end of the year, which is great news for all outdoor events.

Queensland is now at Stage Four, allowing increased outdoor numbers and standing while eating and drinking.

There are also targets for Queensland's border to open to NSW and Victoria, subject to the community transmission levels of COVID-19 in those states. The following changes to restrictions are now in place:

• Change to outdoor venue capacity (one person per two square metres allowed for outdoor venues and changes to allow eating and drinking while standing up

• Change to capacity for outdoor stadiums, amphitheatres, and outdoor performance venues (up to 75 per cent) - outdoor venues continue to follow their existing COVID Safe Plan, with patronage allowed up to 75 per cent of total capacity

• Change to outdoor events (outdoor events up to 1,000 people can now follow the COVID Safe Events Checklist).

To find out how Sports Marketing Australia can help you with your outdoor events planning in QLD, talk to Peta Howard on 0408 582 011.

Project Image

Youth Women's Football Qualifier Secured for Greater Shepparton

October 2020

Australia will host two AFC Youth women’s qualification tournaments in Australia in 2021 with one of the prestigious events to be held in Greater Shepparton in Victoria.

The Football Federation Australia (FFA) has welcomed this decision by the Asian Football Confederation (AFC). The AFC granted Australia hosting rights for a group of the AFC U20 Women’s Asian Cup 2022 Qualifiers Round 1, which will be held in Greater Shepparton. The AFC U20 Women’s Asian Cup 2022 Qualifiers Round 1, are currently scheduled to take place in March.

The Westfield Young Matildas will learn which Asian nations they will host when the official draw is conducted at AFC House later this year. FFA Chief Executive Officer, James Johnson, said that hosting the tournaments was an important milestone for the development of football in Australia. He said it was a pleasure to bring international football to Shepparton and provide more opportunities for Australian communities, particularly those in regional areas, to share in the spectacle of the world game.

FFA stated that it is very aware of potential issues related to COVID-19 and will continue to work with Greater Shepparton City Council, the Victorian Government and the Australian Federal Government to ensure that the health and wellbeing of all participants, as well as members of the community, are protected during these tournaments.

Greater Shepparton City Council Chief Executive Officer, Peter Harriott, said it was fantastic to be selected to host the Asian Football Confederation event. He said the region had invested in world class facilities that allowed for elite events to be held.

“Hosting the round one qualifying game will also see a real boost to our business community, injecting economic stimulus into our local restaurants and cafes, accommodation services, retail shops and attractions which have all been hit hard due to the COVID-19 pandemic,” he said.

To put your region in the events spotlight, talk to Jason Sleeman about the opportunities which SMA has to offer. Call 0401 359 537.

Project Image

Riverina Esports Cup Puts Region in Global Gamers' Spotlight

October 2020

The Riverina has hit the international gaming spotlight this Spring as video game enthusiasts across the region participate in an inaugural Riverina Esports Cup.

This exciting new electronic sports tournament is being played out over four weeks from late September and can be viewed by a global audience. Wagga Wagga City Council teamed up with leading esports provider, Australian Esports League (AEL), to deliver this online competition dedicated to gamers and other participants who live in the Riverina.

The event started on 28 September with two of the most popular esport games – Counter-Strike: Global Offensive (CS:GO) and Rocket League – locked in for the competition.

Wagga Wagga City Councillor, Dan Hayes, said the tournament had the potential to grow into a popular annual activity leveraging off the global popularity of esports.“Wagga Wagga hosting this Riverina-based tournament provides a new and exciting concept for the region,” Cr Hayes said.

“Esports has huge potential to put the Riverina on the national platform for what is a multi-billion-dollar industry, and it will be a whole lot of fun.”

He said there was the opportunity for gamers from across the world to view the tournament for four weeks, placing this region in the gaming spotlight of a global audience.

AEL Executive Producer, Darren Kwan, said esports continued to grow in popularity around the world and organising a local tournament opened opportunities for regional centres in southern NSW.

For more information go to: www.ael.org.au/

Spotlight your destination by calling SMA's Business Development Manager, Amanda Millican, on 0409 525 395.

Project Image

Penrith to Host Open Water Swimming Olympic Qualifier

October 2020

The 2021 Australian Open Water Swimming Championship will return to the Sydney International Regatta Centre in Penrith for the first time in 10 years in January.

Swimming Australia said the national competition formed a critical part of the men’s selection process for the 10km event at the Tokyo Olympic Games. This will be contested at the Olympic qualification event in Fukuoka.

The women’s open water spot on the Tokyo Olympic team was secured by Kareena Lee, who grabbed a top 10 finish at the FINA World Swimming Championships last year. Selection for the World Junior Championship team to compete in the Seychelles will also be up for grabs for both the girls and boys in the 16-17 years, 7.5km and the 18-19 years, 10km events.

SMA National Events Manager, Jasion Sleeman, said the championships would attract more than 400 competitors from across Australia, their family, friends, and thousands of spectators all keen to see our future Olympians in action. “It is great to see national events being scheduled for early 2021 on the back of COVID-19 restrictions easing,” Jason said.

Penrith Mayor, Ross Fowler OAM, said the Sydney Regatta Centre was one of the best open-air swimming courses in Australia for athletes and spectators alike and perfectly showcased the active, outdoor lifestyle that Penrith offers.

The event will take place from 29-31 January. To start planning your events placement schedule for 2021, call Jason on 0401 359 537.

Project Image

Mandurah Ready to Rebuild Economy

July 2020

City Of Mandurah Mayor, Rhys Williams, has announced an innovative strategy designed to welcome more events to the region, increase tourism and kickstart the economy.

Through Restart Mandurah, the city is throwing open its doors to attract suitable events which are planned using Covid-19 Safe Guidelines.

“Now that pandemic restrictions are easing and we are beginning to Restart Mandurah, we are looking forward to welcoming and encouraging events of all sizes to our beautiful city,” Mayor, Rhys Williams, said. “And with our amazing natural environment, spectacular waterways and coastlines, and an involved, active community, we are the ideal choice for any event seeking that perfect location.

“The calendar of events that we will be welcoming in the near future will play an integral role in helping our economy and community recover from the impacts felt by the pandemic."

The Council recently announced an historic $5million Restart Mandurah fund, with $2.8 million earmarked for a variety of initiatives including events and activations to attract visitors, promote Mandurah and encourage local spending. This is on top of the $2.07 million Council approved in the 2020/21 budget for events and festivals in the coming year.

“There is no doubt encouraging visitors to our community is a vital part in our restart efforts and events will continue to play an important role,” Mayor Williams said.

Mandurah’s local tourism organisation, Visit Mandurah has also launched a new tourism campaign fronted by popular Australian sports identity, Justin Langer, who reminisces on his regular family holidays in Mandurah as a little kid.

The Australian men's cricket coach is leading the marketing campaign aimed at bringing visitors back to Mandurah, which is only a one hour drive from Perth. Surrounded by water with fishing, crabbing, walking and cycling tracks, wind surfing, kiteboarding, golf courses and a world class shopping centre, he describes the location as gold.

Talk to the Sports Marketing Australia (SMA) Events Placement Team about the innovative opportunities which exist in the events sector. Call Business Development Manager, Peta Howard, on 0408 582 011.

 

Project Image

Larger Events Open Up in Queensland

July 2020

Queensland Health has released its Framework for COVID Safe Events, as part of the Stage 3 easing of restrictions. The move has opened the door for Councils across the state to begin hosting events on a larger scale, with more competitors and slightly different rules.

More events can be held from Stage 3, guided under a new addition to the COVID Safe Framework, called the Industry Framework for Covid Safe Events.

The changes relate to:

• fewer than 500 people – no Queensland Health approval needed when following a COVID Safe Event Checklist

• 500 to 10,000 people – need a COVID Safe Event Plan approved by local Public Health units

• over 10,000 people – need a COVID Safe Event Plan approved by the Queensland Chief Health Officer

The framework sets out key public health principles and event-specific public health strategies that will limit the transmission of COVID-19 at events and help event organisers operate safely.

The Industry Framework for COVID Safe Events was developed by the Queensland Tourism Industry Council and has been endorsed by Queensland Health. Both the Framework and supporting documents can be found on the Queensland Government COVID-19 website at https://www.covid19.qld.gov.au/government-actions/covid-safe-businesses

Many sporting events are covered by an approved COVID Safe Industry Plan, COVID Safe Professional Sporting Plan or COVID Safe Site Specific Plan (some major venues such as stadiums and convention centres have these), therefore the organisers of these events will need to follow those plans, rather than the Industry Framework for COVID Safe Events.

National Events Director, Jason Sleeman, said the Stage 3 easing of restrictions was a huge step forward. “This is fantastic news for the events industry and it is one which will ensure that all event owners in Queensland can begin to move forward with a greater sense of confidence and assurance that we have the right mechanisms in place,” he said.

To find out about large scale events which are available with professional support through SMA, call Jason on 0401 359 537.

 

Project Image

Dynamic Media Opportunities on TV

July 2020

SMA is working with destinations Australia wide to gain more exposure across the domestic tourism market and curb the impact of Covid-19 travel restrictions.

SMA Business Development Manager, Amanda Millican, said the Event Placement Team was presenting dynamic media opportunities such as Roads Less Travelled and Your Golf Show, offering a fresh way of promoting local regions to the domestic tourism market as the nation approaches a cautious recovery.

SMA is partnering with LUX Media to source destinations now for “Roads Less Travelled”, a new, domestic tourism program which features iconic road trips through regional areas.

“Roads Less Travelled identifies the unique attractions of local regions,” Amanda said. “The program is a clever concept as road trip journeys offer a relaxing break and are something which can be planned at short notice, allowing an effective way for people to explore their own backyard, or beyond.”

Amanda said this particular media proposal offered a significant opportunity because 100% of the content was dedicated to showcasing the local area and all that the region can offer the domestic tourism sector.

“With the gradual lifting of restrictions, regional holidays are set to increase in popularity, with the Australian public eager to get out again and seek a fun, efficient and rewarding way of escaping the isolation lifestyle of 2020, ” she said.

With the objective of raising awareness, promoting and driving domestic tourism within your region, LUX Media will work with local Councils to establish the best elements to feature in an episode to encourage ongoing visitation.

“Roads Less Travelled” will be a 30 minute program to be aired on the Nine Network and further amplified across the significant “Travello” travel social platforms. Commencing in November 2020, the show will feature the beloved, Australian ‘road trip’ being undertaken through some beautiful regions across the country.

For an overview of other programs produced by LUX Media along similar concept lines, please see the below video links:

’Luxury Escapes’ Showreel Clip

’Australia’s Best Drives’ – NSW south coast episode – 7Plus

To get involved, talk to the SMA team now. Contact Amanda Millican on 0409 525 395 or the National Events Director, Jason Sleeman, on 0401 359 537.

Project Image

2020 National Table Tennis Combined Championships to Proceed

July 2020

The 2020 National Veterans Championships and 2020 National Senior, Youth, Junior & Para Championships will take place in Latrobe Valley in November and December during a jam packed 18 days of competition, aligning multiple national championship events for the first time ever.

The 2020 National Veterans' Championships and 2020 National Senior, Youth, Junior & Para Championships will be delivered by Table Tennis Australia (TTA) with support from Latrobe City Council and Destination Gippsland.

The Event is expected to attract a total of 2,200 participants, officials and spectators across multiple competitions, generating an estimated 16,600 bed nights and a $4.63 Million economic impact for the Gippsland region. All events will be conducted at the Traralgon Sports Stadium.

The event will be subject to strict compliance with COVID-19 regulations and all necessary approvals will be obtained from VIC Health and the Victorian Government. The timing of this event will offer a great opportunity for local businesses and the wider economy in Gippsland to bounce back following the COVID-19 pandemic.

The 2020 National Veterans Championships will be held from the 28th November – 5th December and the 2020 National Senior, Youth, Junior & Para Championships will be held from the 11th -20th of December.

Mayor of Latrobe City Council, Dan Clancey, said the region was delighted to host the TTA National Championships at the upgraded Traralgon Sports Stadium.

“It will be our first opportunity to showcase the facility to a local and national audience,” he said. “We’ve built a strong reputation as a venue destination for state, national and even international sports tournaments with our top quality facilities, easy access, accommodation options and engaged audiences. Our community loves to watch athletes perform, hosting significant events in our region is inspirational for our future, young sports stars.”

Destination Gippsland CEO, Terry Robinson said this was a great event for Latrobe City and Council was to be congratulated on the state-of-the-art facilities. He said hosting such events provided the opportunity to significantly contribute to the overall visitor economy.

TTA Chief Executive Officer, Scott Houston, was very pleased to make the announcement with restrictions being eased in most states around Australia and spectators starting to be allowed back into sporting venues.

“We were very mindful of the feedback provided in the player survey, around players still intending to compete in national events this year and a desire to see the events pushed back as late as possible,” Scott said. “TTA now has time to prepare all required health and safety initiatives to ensure the events can safely proceed’.

Scott said Traralgon Sports Stadium ticked every box. The stadium was fully rebuilt and offers ample space, which is crucial from a social distancing perspective. The venue has 8 basketball courts and TTA will use all of them to fit the estimated 40 tables required for the events.

National Events Director, Jason Sleeman, said this was a great example of how a National Sporting Organisation had adapted its events to comply with COVID-19 safe guidelines to ensure the event could proceed.

To find out about events placement in recovery, talk to Jason on 0401 359 537.

Project Image

Back to Life - Smart Event Owners Adapt

July 2020

Event owners across Australia are working hard and smart to get their events calendar back up and running as quickly as possible and one team, Rocky Trail Entertainment, is maxing out bookings for a variety of events including Fox Superflow in locations including Nerang, Ipswich, Mackay and Townsville.

Fox Superflow racing is described as “your mountain biking life with the volume turned up!” It is all about exploring trails at racing speed, beating time, meeting other riders and enjoying life. The 2020 season is proving hugely popular with riders and their families, driving up demand for the series in QLD and NSW.

Adapting and making changes to operational procedures is essential to getting the events industry back on track and Rocky Trail Entertainment Marketing Director, Juliane Wisata, offers a positive example of what can be achieved.

“In order to bring our members the racing that they love, as quickly as possible, we changed the original Superflow format slightly and there are new rules and regulations which make sure we all adhere to social distancing and gathering laws currently in place,” she said.

“Those laws tend to change quickly, and we will be constantly screening any developments – our racing rules will be a constant work in progress, and we will keep adapting them over the coming weeks and months.”

SMA Business Development Manager, Steffan Jurd, said Rocky Trail Entertainment was one of many promoters that SMA has relationships with, in the outdoor adventure space.

“These events provide an excellent ‘low risk’ option for Councils and Tourism Organisations to host during this uncertain time with COVID-19 restrictions,” Steffan said. “This is due to the nature of these events, and the fact that they spread participants out over a large area, with ability to distance athletes across the course.”

Speak to the team at SMA if you need advice on getting your events up and running, as we come out of COVID-19 restrictions. If you are a Council or Tourism Organisation wanting to host a new adventure based event, call Steffan Jurd on 0414 953 332.

Project Image

Your Golf Show

July 2020

SMA and Global Sports Media are currently sourcing new destinations for an exciting golfing TV show which is being filmed in 2020 for Fox Sports.

‘Your Golf Show’ features high profile golfer, Paul Gow, and media personality Andrew Daddo, presenting everything which is good about golf, including beautiful course locations and a healthy lifestyle.

Business Development Manager, Steffan Jurd, said the program will feature fantastic golf courses and their surrounding regions, playing techniques, tips and tricks, advice on equipment and new technology, as well as introducing a range of special guests.

“This lifestyle program will showcase a new golf course each week, dedicating a 30 minute episode to the course and its region,” Steffan said. “The concept offers excellent branding and tourism marketing opportunities, with discussion and scenic visuals of the region, as well as segments specifically highlighting local attributes. It aims to drive repeat golf tourism to the destinations and golf courses featured.”

 

Golf Tourism is a huge sector of the tourism industry, with a value of around $480 million. As many as 1.5 million golf trips were taken in Australia in 2018, generating 7.75 million golf visitor nights. Golf tourism is listed as a key element to the Tourism Strategy of State Governments for its domestic and international tourism attraction attributes.

There is also a huge capacity to build on the potential of regional and rural areas.

For an overview of what ‘Your Golf Show’ is all about, click here for the ‘Your Golf Show’ showreel.

“These media opportunities are proving to be highly effective tourism marketing tools, able to showcase regions to potential recreational tourists for a time when travel and social distancing restrictions are lifted, and people are eager to get out and explore new regions,” Steffan added.

Spotlight your destination by calling SMA’s Business Development Manager, Steffan Jurd, on 0414 953 332 or National Events Director, Jason Sleeman, on 0401 359 537.

Project Image

Community Sport Resumes

July 2020

Well on the way to recovery, the majority of State and National Sporting Organisations have released new guidelines to enable players to return safely to the sports they love.

With community sport starting back in July in many states, documents such as the Return to Play report for Netball and Triathlon’s Smart Racing Covid-19 strategy allow members to take to the field, the pool, track or stadiums and participate in the healthy lifestyle which sport encourages.

Sport Australia has also developed a Return to Sport Toolkit that includes a suite of resources to help sporting organisations get ready to recommence training, competitions and programs in a safe, responsible and low risk manner.

The Toolkit builds on the AIS Framework for Rebooting of Sport and the Australian Government’s National Principles for the Resumption of Sport and Recreation Activities and includes an easy to use templates and step-by-step checklists for organisations to follow when planning their resumption of sporting activities.

National Events Director, Jason Sleeman, said these documents were important strategies to enable the events industry to get back on its feet. He said pre-emptive, low-cost interventions such as enhanced hygiene and social distancing measures clearly helped to reduce the risks.

“In the example of Triathlon Australia, the organisation has worked really hard along with all state bodies, clubs and promoters across the country who jointly undertook significant effort to plan the resumption of triathlon across the country,” Jason said.

Triathlon Australia said that its states and territories worked tirelessly to implement processes to ensure a smooth and timely return. “We are all encouraged by the progress but we fully understand that we have a significant part to play, not only in resuming our sport, but also in ensuring safe and hygienic practices are embedded, so we continue on the path to full activity within the community,” National Manager, Events & Technical, Lukas Matys, said.

To find out what your sport can do to get events back on the calendar across Australia, talk to Jason Sleeman, on 0401 359 537.

Project Image

Covid-19 - Rebuilding Economies Together

March 2020

Like the whole events industry, Sports Marketing Australia (SMA) has been significantly impacted by the Coronavirus (COVID-19) pandemic.

A number of events which SMA placed were due to be held over the next few months and these have been affected. We want to assure you that our team is here to help you navigate through this confusing and difficult process.

At this stage, we are pleased to hear that most events due to take place over the next few months, which are impacted by new Government restrictions, are looking to postpone, rather than cancelling. This is great news for the industry and Australia's economy!

When this is over and restrictions are lifted, Government at all levels will be looking to stimulate local economies and attract tourism back to their regions. Events Tourism will be a very important part of this strategy and you will ALL play a very important role in this bounce back.

SMA is continuing to work with Event Owners and our partnering regions on events that are seeking host locations. On average, this is 9-12 months from now, when health professionals are saying the Coronavirus (COVID-19) virus pandemic will be over.

It is essential that Government and Event Owners do not lose focus on future events placement, when you have dealt with the immediate effects of the virus.

Please contact our National Events Manager, Jason Sleeman, on 0401 359 537 to discuss how SMA can assist you with events that may be affected by COVID-19 and with future planning.

Project Image

2023 Ocean Racing World Championships in Mandurah

March 2020

The International Canoe Federation (ICF) has announced that the City of Mandurah, in Western Australia, has secured the hosting rights for the 2023 Ocean Racing World Championships.

More than 450 of the world’s premier ocean racing athletes plus their family, friends and spectators will gather in Mandurah for a week of paddling activities culminating in the World Championships in the Junior, Under 23, Open and Masters categories.

Paddle Australia CEO, Phil Jones, said the decision will assist in continuing the growth of Ocean Racing as a sport in Australia.

Mandurah Mayor, Rhys Williams, welcomed the announcement stating that the event would not only showcase Mandurah’s spectacular waterways and stimulate local business opportunities, but would help to cement Mandurah as a regional events capital.

He said the region was attracting events to Mandurah that increased economic activity and ultimately supported local businesses. "The 2023 International Canoe Federation Ocean Racing World Championships will undoubtedly be yet another huge opportunity to celebrate and profile this great city on a global scale," Mayor Williams said.

Paddle Australia’s ocean racing paddlers brought home five medals in the open, U23 and junior events, as well as eleven medals in the master’s events at the 2019 ICF Ocean Racing World Championships in France.

To find out more about this exciting event, talk to Jason Sleeman on 0401 359 537.

Project Image

2020 World Series of Darts Comes to Wollongong

March 2020

A group of 16 of the world’s best darts players will compete in Wollongong in August for the 2020 World Series of Darts.

Wollongong will join other international host locations including New York, Hamilton, Copenhagen and Cologne on August 14 and 15. This event has been placed in Wollongong through SMA's Event Placement Program.

In 2019, reigning World Champion, Van Gerwen, won events in Melbourne and New Zealand and flamboyant Scott, Peter Wright – famed for his colourful mohawk hairstyle, took out Germany. Australian qualifier, Damon Heta, claimed a stunning triumph on home turf in Brisbane much to the delight of the home crowd.

The event will be broadcast live on FOX Sports in Australia, as well as 135 countries, globally with an expected reach of 3.5 million based on 2019 broadcast statistics.

Manager of Major Events for Destination Wollongong, Jeremy Wilshire, said the event was a significant drawcard and the international broadcast - where there's an opportunity to promote Wollongong to the world - was a crucial factor in backing this event in the lead up to the 2022 UCI World Road Cycling Championships."

Check out the promotional video for the 2019 Las Vegas event www.youtube.com/watch?v=0xb3-92BFBg

Project Image

Events Owners Can Help Bushfire Rejuvenation

March 2020

SMA is appealing to Event Owners to look towards the future and support regional communities impacted by the devastating Black Summer bushfires.

A number of SMA’s partnering Local Government Areas were impacted by the bushfires, including Clarence Valley Council, MidCoast Council, Port Macquarie Hastings Council, Shoalhaven City Council and East Gippsland Shire Council. These regions now face the challenge of rebuilding where, in some cases, entire townships were impacted.

National Events Manager, Jason Sleeman, said SMA’s Events Placement Team was reaching out to state, national and international Event Owners to identify suitable events that could be placed in these regions beyond 2020.The aim, he said, was to stimulate local economies, boost tourism and assist with rebuilding.

“We want to encourage event owners to support these regions coping with multiple setbacks and ultimately, do all they can to assist with this rejuvenation process,” Jason said. “We are asking you to get behind the message that the tourism industry can "re-open for business’.

“State and Federal Government are already committing event attraction funding and support to attract suitable events to these regions. The SMA events team are happy to discuss these opportunities with you.”

To show your support for this important project for future events, please contact Jason Sleeman on 0401 359 537.

Project Image

Lift Your Exposure with Epicentre.tv

March 2020

Sporting organisations are adding value to their annual memberships by giving members access to their very own TV channel.

More important now than ever, Epicentre.tv gives members, event participants, their friends, family and fans, access to live streamed events or on demand content.

This means members and event participants can access their sport, or event, at any time from any devise. They also become your biggest sales force by promoting their event via their own social media.

In addition, Epicentre,tv allows sporting organisations and event owners to commercialise broadcast content through subscriptions, pay per views, partner activations, sponsorship and advertising revenue.

SMA Director, Craig Gibson, said Epicentre.tv was an exciting opportunity for sports and event owners to use a clever distribution platform for live broadcasts and on demand events, training programs and panel shows.

“This is an easy to use, dynamic pay-per-view portal,” Craig said. “The Epicentre.tv platform gives event owners the ability to expand their fan base, increase revenue and provide a valuable service to members, via their own sport specific channel.

Visit: www.epicentre.tv/

Talk to Craig Gibson on + 61 414 186 200.

Project Image

UCI BMX Supercross World Cup Rolls Into Shepparton

March 2020

Greater Shepparton City Council pulled off a major coup for the region hosting a Union Cycliste Internationale (UCI) BMX Supercross World Cup Round 1 & 2 in February 2020.

This is the first time in 10 years that a BMX Supercross World Cup has been held in Australia and the placement was secured through Sports Marketing Australia’s Event Placement Program.

The event attracted 197 of the world’s best male and female BMX riders from 26 countries along with 3,000 fans, half of which were from interstate or overseas wanting to get up close to the elite athletes.

The event provided one of the last opportunities for athletes to qualify for the 2020 Tokyo Olympics. Other results for Australia in Rd 1 Mens in Shepparton found Rio Olympian, Anthony Dean, grab the silver medal, while rising star, Izaac Kennedy, finished third.

SMA National Events Manager, Jason Sleeman, said it was an amazing feat for Greater Shepparton City Council to successfully execute a world cup event such as this. “The foresight and planning that it takes to pull off events like this, to the level that they did, is outstanding,” Jason said.

General Manager Sport for Cycling Australia, Mr Kipp Kaufmann, said this was an exciting development. “Without the vision and support of the Council, events like this wouldn't be possible,” he said. “We are excited to welcome these world class events to Australia in 2020.”

Call Jason Sleeman and look at the new event options 0401 359 537.

Round 1 Women’s Final in Shepparton www.youtube.com/watch?v=hfgBBp1CZ0k where Tokyo hopeful Saya Sakakibara, from Australia, grabbed a silver medal.

Project Image

Need a Sports Celebrity at Your Next Event?

March 2020

Do you want to make an impact at your next function?

You can impress your audience with an appearance, in person or through video link, by a sporting identity or celebrity who will assist in getting your unique message across.

Our team can help you to access a talent pool of more than 1400. Through our strong relationships and connections, SMA has assisted several Councils and event owners to source talent to appear at suitable events, functions, launches and other special engagements across Australia.

Find out what the real benefits are, call Jason Sleeman, on 0401 359 537.

 

Project Image

Portable Grandstands Make Setup Easy

March 2020

Portable seating for events or catering for your VIPs is always problematic. Sports Marketing Australia has the solution with sets of high quality, portable grandstands available on a long term lease or to purchase outright.

The grandstands are easily transported as ISO containers and fold out, transforming into comfortable, covered grandstands. The design provides a cost-effective seating solution, which can be used in all weather conditions. The grandstands provide rapid installation, taking only an hour to set up with just two people required for each unit, with no certification required.

SMA Director, Craig Gibson, said the grandstands met all relevant building and safety codes and could be stacked for easy storage or warehousing. “The seating is prefabricated, robust and low maintenance,” Craig said.

To ensure the units are safe, they are built to meet the Australian building standards such as the appropriate section of AS1170/2002 and Building Code of Australia.

Call Jason Sleeman and look at the options, 0401 359 537.