Photo: Greater Shepparton Regional Council (pictured), Moreton Bay Regional Council, the City of Logan, Goulburn Mulwaree Council and City of Bunbury are currently working with SMA to complete Assessment Reviews.
SMA is producing new Capacity & Capability Assessment Reviews for our clients as an important diagnostic process to help identify the best locations for hundreds of events across Australia and New Zealand.
The aim of the reviews is to showcase each region’s key attributes and provide accurate, updated data on what makes each area a drawcard destination. Assessment Reviews become a crucial analysis tool for the SMA Events Placement Team.
The review process provides opportunities to increase the number of events being held and boost local economies and Director, Craig Gibson, said each review would identify essential changes in each region to ensure that event owners had the latest, key data.
“These modifications include new and upgraded sporting infrastructure, updated facilities, additional arts and culture enterprises,” he said. “It is also important to review the updates to Event Owners’ placement criteria, new State, National and International Sports Associations guidelines relating to infrastructure requirements, competitor needs, plus broadcast and media opportunities.
“We deliver a reliable database of Council and privately owned venues including updated infrastructure, facilities and amenities and details on Council’s ability to support event owners. There is analysis on the number and type of events being held, accommodation capacity and options, new leisure and tourism attractions, future developments, media and marketing support and transport access.”
If you are a Council and would like a review of your Capacity & Capability Assessment to increase the variety of events being presented, please contact your SMA Account Managers Dave Szumowski, on 0460 630 438 or our Partnerships Manager, Steffan Jurd, on 0414 953 332.