SMA News

All the latest news, insights and features in the world of Sports Marketing Australia with a focus on events, sports technology, marketing and much more.


World's Biggest Action Sports Event On Sale

Winter 2022

Project Image 

Photo: Nitro World Games has shifted the landscape for both athletes and the industry since its 2016 debut.

The Nitro World Games will be held in Brisbane in October drawing elite athletes from across the globe to Suncorp Stadium.

The best in FMX, BMX, skateboarding and scooter will battle for championship honours while pushing the limits of progression with record-breaking attempts. Nitro World Games Brisbane is produced by Nitro Circus in partnership with Tourism and Events Queensland and the Brisbane Economic Development Agency and SMA is proud to be working on this event in a coordination role.

Created by Nitro Circus and global icon, Travis Pastrana, the Nitro World Games revolutionised action sports competition. With new big air formats, breakthrough ramp technology and innovative judging criteria, Nitro World Games has shifted the landscape for both athletes and the industry since its 2016 debut.

Nitro World Games competitor and action sports legend, TJ Lavin, said the event was definitely stepping up its game this year. “In my opinion, this is probably the new series to be champion of,” he said.

Find out more at Tickets on sale now

SMA can help your region attract world class events, call Director Craig Gibson on 0414 186 200.

Assessment Reviews Offer Critical Analysis

Winter 2022

Project Image 

Photo: Greater Shepparton Regional Council (pictured), Moreton Bay Regional Council, the City of Logan, Goulburn Mulwaree Council and City of Bunbury are currently working with SMA to complete Assessment Reviews.

SMA is producing new Capacity & Capability Assessment Reviews for our clients as an important diagnostic process to help identify the best locations for hundreds of events across Australia and New Zealand.

The aim of the reviews is to showcase each region’s key attributes and provide accurate, updated data on what makes each area a drawcard destination. Assessment Reviews become a crucial analysis tool for the SMA Events Placement Team.

The review process provides opportunities to increase the number of events being held and boost local economies and Director, Craig Gibson, said each review would identify essential changes in each region to ensure that event owners had the latest, key data.

“These modifications include new and upgraded sporting infrastructure, updated facilities, additional arts and culture enterprises,” he said. “It is also important to review the updates to Event Owners’ placement criteria, new State, National and International Sports Associations guidelines relating to infrastructure requirements, competitor needs, plus broadcast and media opportunities.

“We deliver a reliable database of Council and privately owned venues including updated infrastructure, facilities and amenities and details on Council’s ability to support event owners. There is analysis on the number and type of events being held, accommodation capacity and options, new leisure and tourism attractions, future developments, media and marketing support and transport access.”

If you are a Council and would like a review of your Capacity & Capability Assessment to increase the variety of events being presented, please contact your SMA Account Managers Dave Szumowski, on 0460 630 438 or our Partnerships Manager, Steffan Jurd, on 0414 953 332.

Grant Writing Program Secures Major Funding

Winter 2022

Project Image 

Photo: Another successful grant was acquired for the Australian Alpine Ascent (AAA) Multisport Festival, including long course and standard distance triathlons and two trail runs through the picturesque Kosciuszko National Park.

SMA’s specialist Grant Writing Program has experienced continued success this year securing even more Government funding for innovative events being held across Australia.

SMA offers this service to allow event owners and councils to capitalise on external funding and support available for events. The grant writing team have a particular focus on State and Federal funding and have been successful in securing in excess of $2.5 million for event owners over the past five years.

One of the recent success stories was the PacificAus Development and Training Camp to be held in February, 2023. Working in partnership, Elite Energy and Triathlon Australia will present a five-day Development and Training Camp to provide the opportunity for athletes, coaches and officials from Pacific Island nations to travel to Australia for sessions in coaching, nutritional education and qualification courses before participating in the 2023 Australian Triathlon Championships in Huskisson, NSW.

Triathlon Australia will facilitate Australian High Performance Coach, Ben Gathercole, to present skill development courses with officials. The camp will also feature 5-time World Triathlon Champion, 12-time Australian Triathlon Champion and OAM recipient, Craig Alexander, leading athletes through time trials, transition coaching, nutrition, mindset and recovery information sessions.

Also successful was a grant application for Australia’s largest Multisport Sand and Sea Festival in Jervis Bay in October.

Securing government funds can make a huge difference to your event. To find out about SMA’s professional Grant Writing Program, call our Director, Craig Gibson, on 0414 186 200.

Mackay Hosts 2022 Oceania Athletics Championships

Winter 2022

Project Image 

Photo: The Championships were a pinnacle event within the Oceania Area for Athletics and saw the very best athletes compete in each division.

SMA would like to congratulate all the athletes and officials representing their country at the 2022 Oceania Athletics Championships in Mackay.

This event generated 11,725 bed nights and resulted in a $2.5 million dollar stimulus to the region. SMA was proud to partner with Mackay Regional Council and Oceania Athletics Association to place the event and facilitate a mutually beneficial partnership for both parties.

The Championships were a pinnacle event within the Oceania Area for Athletics and saw the very best athletes compete from 7th - 11th of June. Mackay Regional Council Mayor, Greg Williamson, said having Mackay as the host city was an amazing opportunity and a testament to the world-class nature of the Mackay ARC (Aquatic and Recreation Complex).

Oceania Athletics President, Robin Sapong-Eugenio, said Mackay had proven itself by hosting major sporting events, including athletics competitions, over the past few years. “We were pleased to be working with the Mackay Regional Council as the major partner and sponsor of the Championships,” she said.

Mackay was the 6th City to host both the Oceania Masters and the Oceania Championships, joining Suva, Townsville, Papeete, Apia, and Christchurch.

SMA has also attracted pre event camps for Athletics New Zealand and Athletics Australia that were supported by the City of Gold Coast Sport Attraction Program.

Partner with SMA in the placement and attraction of events, talk to Jason Sleeman, on 0401 359 537 to discuss the opportunities.

Logan Metro Hosts State Gymnastics Championships

Winter 2022

Project Image 

Photo: The various State Championships attract the best of elite level athletes from across multiple disciplines. Image - courtesy of Medal Shots photos.

Logan is hosting the 2022, 2023 and 2024 Combined Gymnastics State Championships - Rhythmic, Aerobatic, Acrobatic, Trampolining & Gymfest as well as the 2022, 2023 and 2024 Senior State Championships - Rhythmic, Aerobatic & Trampolining providing a huge economic gain of more than $1.3 million for the region.

SMA worked closely with Gymnastics Qld to secure Logan Metro as the venue for the multi participation events. The various State Championships attract the best of elite level athletes from across multiple disciplines. Gymnastics Qld were keen to establish an ongoing relationship with the City of Logan and secured this multi-year deal within this popular and easily accessible region.

The events showcased five dynamic gymsport disciplines in the one location with the athletes competing at the highest levels to fight for the prestigious title of State Champion as well as securing a position on the QLD State Team for Nationals later in the year. The first event ran over 3 days in late March during the school holidays, attracting around 350 participants, with athletes ranging from 11 – 25 years. The proposed direct economic impact of this event alone was $479,115.

Meanwhile, the Rhythmic and Aerobic Championships are expected to attract around 400 participants and the Trampoline, Acrobatic and Gymfest Championships will bring about 725 participants. These events will take place in August and the full economic impact is estimated to be around $853,398.

To host major events like this which offer significant economic and community benefits, talk to our Partnerships Manager, Steffan Jurd, on 0414 953 332.

2022 Australian Junior Squash Championships in WA

Winter 2022

Project Image 

Photo: This blue ribbon event will be played at the largest squash centre in the country with 14 glass back courts.

SMA partnered with Squash Australia and City of Stirling (Western Australia) to place the 2022 Australian Junior Championships at SquashWorld Mirrabooka from the 27th September to 2nd October this year.

SMA welcomed the City of Stirling to our Events Placement Program in 2021 during WA's hard COVID border lockdowns and this is the first of a number of new events that we are working on with this city.

The 2022 Australian Junior Championships will welcome 200+ players from across Australia for six days of competition, injecting an estimated $480,600 direct spend into the local economy.

Squash Australia’s Chief Executive Officer says it is exciting to see the return of the Australian Junior Championships. “We’re looking forward to bringing these championships to Western Australia and seeing the junior squash community from all over Australia come together for the event,” he said.

City of Stirling Mayor, Mark Irwin, said the city looked forward to hosting the championships in Mirrabooka. “The city is thrilled to welcome the Australian Junior Squash Championships to Mirrabooka for the first time and we hope the Western Australian team can take the team title with the support of a home crowd,” he said. “This will be an exciting event and a significant economic benefit to our community, so we look forward to welcoming them with open arms.”

Talk to us about exciting events like this. Call Jason Sleeman 0401 359 537.

City Slam Skateboarding Festival in Gladstone

Winter 2022

Project Image 

Photo: Some of the best skaters at the festival included Daniel Branthewaite, Ilaan Syme, Lexi Pascoe and more making the event a great showcase.

Gladstone Council recently hosted a new City Slam Skateboarding Festival attracting skaters from around Queensland to the Bray Park Skate Park.

The festival was held over two days with regional competitions, fun and social skate games, workshops and clinics, as well as community engagement activities. Held at the Bray Park Skate Park, Boyne Island, the event attracted more than 100 competitors due to strong support from the skating community in Gladstone.

Donny Fraser from the Australian Skateboarding Federation said it was a success highlighting the impact of innovative skate events. “The ASF has worked closely with SMA to develop events or festivals which activate skateparks, bringing attention to these unique facilities and highlighting the benefits to the local community,” he said.

“The aim is to encourage participation by the wider community so that skateparks can be utilised to their full potential. The ASF is focussed on the growth and development of skateboarding and this event format was designed to achieve this goal.”

There were several different competitions across the 2 days, each consisting of different age and gender divisions and each having prize money split between winners and placegetters. Come and Try sessions and skating workshops were held to create an inclusive, supportive environment.

To host events like this and bring your region to life, talk to the team at Sports Marketing Australia. Call 02 6652 1112.

City Slam Skateboarding Festival in Gladstone

Winter 2022

Project Image 

Photo: Barbara Dawson receives her award. Wagga’s central location and terrain made this destination ideal attracting over 300 competitors from NSW, the ACT and Victoria.

Wagga Wagga recently hosted the 2022 Orienteering NSW QB3 State League Carnival attracting participants from across Australia.

With some of the best orienteering land in Australia and lots of local attractions, the event was popular with athletes ranging in age from 8 to 80. “Orienteering NSW (ONSW) was excited to host this major annual NSW orienteering carnival,” said ONSW President, Robyn Pallas.

“The area is blessed with great terrain, plenty of accommodation and a location accessible to the main population states. The weekend was a boost to orienteering in general and the tourism industry in and around the Wagga area. We also thank the Wagga Wagga City Council for their support in attracting this event.”

Mayor of Wagga Wagga, Councillor Dallas Tout, said the region was pleased to support this event and welcomed all the participants. With more than 90% of competitors coming from out of the region and staying 2-3 nights, the direct economic impact for the event was estimated to be more than $420,000 for Wagga Wagga.

Events like this showcase regions to a new market. Talk to our Partnership Manager, Steffan Jurd, on 0414 953 332.


Subscribe to our mailing list

Keep up on the latest news, insights and features in the world of Sports Marketing Australia. Enter your e-mail and subscribe to our newsletter.