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Professional Achievements
SMA developed an implemented a regional event placement and marketing strategy for the last four Crusty Demons regional tours, which has sold 350,000 tickets from 35 shows across Australia and NZ, making it one of the most successful touring events in Australia. In addition, SMA generating significant sponsorships and value in kind support from media, government and venues for the promoter.
Through its skills and its relationships, Sports Marketing Australia has achieved a number of significant goals:
- Provided strategic planning to a number of regional destinations, including Coffs Harbour and Port Macquarie City Councils
- Developed and owns the intellectual property in major national events, including NSW & QLD Surf Lifesaving Warriors on Water
- Worked with a number of national bodies to secure and manage events
- Put in place the necessary marketing strategies to ensure the success of its events
- Developed strategies to commercially mitigate all costs of these events up to $1.5 million
- Established effective relationships with national and regional media organisations to support its activities and those of its clients
- Working with various organisations and bodies to develop the potential of sport as an industry
- The licensee of state of the art technology that provides administration assistance to the grass roots right up to the national body of sporting organisations whilst providing the consumer with commercial opportunities
- Negotiated complex broadcast agreements
- Provides strategic direction for major sporting associations with regards to their future development as a sporting organisation
- Negotiated complex $Million+ sponsorship arrangements
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