|
|
|
Major sporting events strategically planned and managed, have the power to generate significant economic, social and community benefits. Sport has the ability to give a real competitive advantage in economic and social terms to a community that recognises Sports Tourism as an industry.
SMA has the proven ability to identify events that are suitable to the capabilities and needs of the community, to attract these events on appropriate terms and to put in place commercial strategies to mitigate the costs associated with these events, and then support them with appropriate, effective marketing strategies.
|
|
|
|
|
